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Defining, building and establishing a significant presence in the market to attract potential customers and retaining loyal ones. Branding seeks to position your entity or identity positively in the minds of consumers through a name, a logo type, a product or service, consistent communication and marketing effort and collaterals, etc. A strong Brand Identity (and its promises) is created and formulated through clever brand strategies.
An integrated approach to communications, Through-The-Line (TTL) encompasses Above-The-Line (ATL) and Below-The-Line (BTL) advertising efforts. A combination of both ATL (mass media) and BTL (various forms of targeted marketing), TTL spans your marketing message to the masses across different media for better exposure, and at the same time allows you to target specific audiences using different platforms for a higher return on investment.
Printed, interactive web-based, or ePublication, an idea is developed and conjured into a work of art with concepts and art direction, alongside typography, illustrations and/or photography etc. Relating facts (and fiction) into an interesting read, be it an Annual Report, a Commemorative Coffee Table Book, an Activity Book or Yearbook etc.
Advertising & Promotions
Captivating and persuasive, A&P campaigns drive purchases and/or consumption. Be it a product or a service, indoor booths or Out-Of-Home (OOH) medium, the primary goal to get businesses or consumers to act upon your message is key. From mailers, carriers, etc to pull-up banners, floor and wall stickers, or display and exhibition stands etc, there is always one to suit your intent and budget.